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Have you ever been sitting down with your family, eating dinner or just having a casual conversation, when the phone rings? You pick it up and it’s a salesman trying to get you to switch your long distance, or maybe he’s trying to sell you a funeral plot. Angrily, you tell the person to take you off of his list. You slam the phone down and pray he doesn’t call again. That’s called cold calling. That salesman got your name and phone number somehow, usually by buying them from a company who already had it due to you signing up for something, and he’s calling you with the intention of selling you his product or service. This scenario happens a lot when salespeople cold call. They get hung up on, cussed out, and get told lots of nasty things. Yet the salesman keeps plugging away, calling complete strangers, just hoping that one of them will say yes.